性家庭类期刊的传播内容研究——以《知音》、《家庭》（2005-2010年）为例

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摘要

本文以女性家庭类期刊为研究对象，追溯并整理中国女性家庭类期刊的诞生

背景和发展过程，概述女性家庭类期刊的发展现状。本文选取《知音》和《家

庭》期刊作为主要研究对象，分析对象期刊的主题建构特征，深入解析对象期刊

的情感内容以及期刊整体的审美标准把握，归纳了女性家庭类期刊仍存在的不足

之处，对问题进行思考并提出建议。

参照大众传播学、编辑出版学、社会学、文学等理论基础，本文采用了定

性、定量分析、资料分析法与文本细读法相结合的研究方法。笔者首先从中国女

性期刊着手，在梳理大量史实资料的基础上，总结女性家庭类期刊的发展、特点

及功能。本文选取女性家庭类期刊的翘楚《知音》和《家庭》，笔者收集了 2005

年至 2010 年全部的《知音》和《家庭》作为主要研究对象。论文分析了对象期

刊的板块设计、栏目设置等。探析对象期刊的内容、形式特色，逐一剖析对象期

刊在同类期刊中做到独领风骚的本质原因。

本论文主体分为五大章，第一章为绪论，主要概述本论文的研究背景、起

源，研究目的、意义以及相关文献综述和研究方法。第二章着重从历史资料中总

结梳理中国女性家庭类期刊的现状与发展、读者群特点及期刊的社会价值。理清

行业背景及市场分析，引出《知音》和《家庭》两本对象期刊，利用行业数据佐

证选取对象期刊的缘由。第三章从宏观上分析对象期刊丰富多元的选题特色、独

具风格的栏目设置，透过题材、栏目两个角度阐述期刊的选题策划、编辑理念

等。第四章对期刊中所展现的情感内容和独特的审美标准进行深入解读。从逐年

新增栏目以及每期不同的关注点看情感话题在期刊中的变化发展，将家庭婚姻话

题和读者价值取向相结合进行分析。再从期刊的文风、叙事态度、封面、版面设

计等角度总结对象期刊的审美标准。最后一章从传播内容方面分析女性家庭类期

刊仍存在的不足之处，并对其一一提出建议，正反两面思索女性家庭类期刊的未

来发展之路。

关键词：女性家庭类期刊主题建构传播内容情感话题

ABSTRACT

This thesis takes Chinese female domestic journals as the research objective to

trace back to its origin of background, organize its development process and then give

an overview of the current situation of the development of female domestic journals.

Journal ‘ZhiYin’ and ‘Family’ are selected as the two main research objects. By

analyzing their both journals’ subject construction characteristics, emotional content and

aesthetic standard, it is concluded that there still exist some deficiencies in Chinese

female domestic journals. Some thinking and suggestion on this issue are also provided

in the end.

Referring to the mass communication, editing and publishing, sociology and

literature theories, this thesis applies a combination of research methods which include

qualitative and quantitative analysis, data analysis and close reading. Starting from

Chinese female domestic journals, the author sums up the female domestic journals’

development, features and functions, which are based on the review of a great mass of

historical data. As leading female domestic journals, all issues for ‘ZhiYin’ and

‘Family’ published in 2005 to 2010 are collected for researching. The plate design,

column setting, journal content, and the form characteristics of both journals are

discussed and analyzed one by one for the reason why both of these journals are

distinctive in comparison to similar journals.

This thesis is divided into five chapters. The first chapter, as the abstract, outlines

the research background, origin, purpose, significance, relevant literature review and

research methods. The second chapter emphasizes on summarizing the Chinese female

domestic journal status, development, readers’ characteristics and its social value. After

sorting out the industry background and market analysis, industry data are used to

support the selection of Journal ‘ZhiYin’ and ‘Family’ as research objects. From a

macro view, the chapter 3 discusses both journals’ diverse topic selection and planning,

unique style of column setting and its editing ideas. The fourth chapter presents an in-

depth understanding on the emotional focuses and unique aesthetic standard of the

journal. Moreover, the marriage topic and readers’ value orientation are analyzed

through the changes and development of emotional topics in each new column’s or new

issue’s concern. The aesthetic standard, which is judged from the perspectives of its

writing style, narrative attitude, cover and layout design, is also summarized in the end

of chapter 4. The last chapter discusses the deficiencies in female domestic journals and

III

provides some recommendations for both positive and negative thinking on the future

development of Chinese female domestic journals.

Key Words: Female Domestic Journals, Subject Structuring,

Communication Contents, Emotional Topic

中文摘要

ABSTRACT

第一章绪论................................................................................................................. 1

§1.1 研究背景与起源............................................................................................ 1

§1.2 研究目的、意义与方法............................................................................... 1

§1.3 文献综述....................................................................................................... 2

第二章中国女性家庭类期刊的概况......................................................................... 4

§2.1 中国女性家庭类期刊的发展与现状........................................................... 4

§2.2 中国女性家庭类期刊的读者构成............................................................... 6

§2.3 中国女性家庭类期刊的特点与功能........................................................... 8

§2.4 研究对象的选取......................................................................................... 11

§2.4.1 《知音》的选取前提......................................................................... 11

§2.4.2 《家庭》的选取前提......................................................................... 12

第三章对象期刊的主题建构分析........................................................................... 14

§3.1 对象期刊的选题特征................................................................................. 14

§3.1.1 丰富多元的主题设置与热点关注..................................................... 14

§3.1.2 情感话题与励志话题的注重............................................................. 17

§3.2 对象期刊的栏目建设................................................................................. 18

§3.2.1 社会、家庭与婚姻故事..................................................................... 19

§3.2.2 生活实用信息系列化......................................................................... 19

§3.2.3 积极人生态度的倡导......................................................................... 20

第四章对象期刊的传播内容与形式解读............................................................... 21

§4.1 传播内容的情感解读................................................................................. 21

§4.1.1 从新栏目增设看情感类话题............................................................. 21

§4.1.2 从关注点看期刊呈现家庭婚姻观..................................................... 23

§4.1.3 家庭婚姻话题和读者的价值观念取向............................................. 31

§4.2 传播内容的审美标准................................................................................. 32

§4.2.1 人情美与人性美................................................................................. 32

§4.2.2 长篇叙事与纪实风格......................................................................... 33

§4.2.3 朴素独特的版面编排......................................................................... 35

第五章女性家庭类期刊的走向与展望................................................................... 36

§5.1 女性家庭类期刊的走向............................................................................. 36

§5.2 女性家庭类期刊的现存问题..................................................................... 37

§5.3 女性家庭类期刊的建议对策..................................................................... 40

结语............................................................................................................................. 45

参考文献..................................................................................................................... 46

在读期间公开发表的论文和承担科研项目及取得成果......................................... 47

致谢............................................................................................................................. 48

图标索引

表 3-1 2005-2010 年《知音》内容题材分类...................................................... 14

表 3-2 2005-2010 年《家庭》内容题材分类...................................................... 15

表 3-3 《知音》和《家庭》的栏目板块及主要内容......................................... 18

表 4-1 《知音》和《家庭》十年新增栏目对比表............................................. 21

表 4-2 2005-2010 年《知音》家庭婚恋话题关注点统计.................................. 23

表 4-3 2005-2010 年《家庭》家庭婚恋话题关注点统计.................................. 24

图 4-1 2005-2010 年《家庭》家庭婚恋关注点分布.......................................... 25

图 4-2 2005-2010 年《知音》家庭婚恋关注点分布.......................................... 25

图 4-3 2005-2010 对象期刊家庭婚恋关注点对比.............................................. 26

图 4-4 2005-2010 年“名人爱情”关注变化...................................................... 27

图 4-5 2005-2010 年“家庭情感悲剧”关注变化.............................................. 28

表 4-4 家庭类期刊读者的家庭婚姻观念评分表................................................. 31

表 4-5 2010 年《知音》和《家庭》文章篇幅统计.......................................... 33

表 4-6 2010 年《知音》和《家庭》叙事态度统计.......................................... 34

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摘要：

I摘要本文以女性家庭类期刊为研究对象，追溯并整理中国女性家庭类期刊的诞生背景和发展过程，概述女性家庭类期刊的发展现状。本文选取《知音》和《家庭》期刊作为主要研究对象，分析对象期刊的主题建构特征，深入解析对象期刊的情感内容以及期刊整体的审美标准把握，归纳了女性家庭类期刊仍存在的不足之处，对问题进行思考并提出建议。参照大众传播学、编辑出版学、社会学、文学等理论基础，本文采用了定性、定量分析、资料分析法与文本细读法相结合的研究方法。笔者首先从中国女性期刊着手，在梳理大量史实资料的基础上，总结女性家庭类期刊的发展、特点及功能。本文选取女性家庭类期刊的翘楚《知音》和《家庭》，笔者收集了2005年至201...

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