土特产创业计划书

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导论...................................................................................................................................................2

一，名称拟定 ...............................................................................................................................3

1 名称：xx 味 ............................................................................................................................3

2 主标题..........................................................................................................................................3

3 主题..............................................................................................................................................3

4 LOGO 释义 ...............................................................................................................................3

5 淘宝店铺和店面装修标牌 .....................................................................................................3

6 宣传口号.....................................................................................................................................3

7 服务宗旨.....................................................................................................................................3

二，市场环境分析 .......................................................................................................................4

1 社会环境现状 ............................................................................................................................4

2 食品市场现状 ............................................................................................................................4

3 政策环境分析 ............................................................................................................................4

4 目标人群分析 ............................................................................................................................4

5 土特产市场的现状分析 .........................................................................................................5

三，产品特点分析 ........................................................................................................................5

1 地理环境分析 ............................................................................................................................5

2 资源环境分析 ............................................................................................................................6

3 工艺特点分析 ............................................................................................................................6

4 产品特点分析 ............................................................................................................................6

四，产品规划 ................................................................................................................................6

1 产品分类.....................................................................................................................................6

2 产品包装.....................................................................................................................................7

五，经营思路及策略 ...................................................................................................................7

1 经营方式.....................................................................................................................................7

2 营销方式.....................................................................................................................................7

3 货源生产.....................................................................................................................................8

4 所需设备.....................................................................................................................................8

六，市场目标及方向 ...................................................................................................................8

1 计划目标.....................................................................................................................................8

2 发展方向.....................................................................................................................................8

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