我国数字出版的编辑人才培养研究

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摘要

随着人们对新媒体的消费日益增多，数字出版市场将从资源扩张变成价值扩

大，数字出版的发展前景不言而喻，正因如此，很多不同规模和性质的企业进入

该行业，人才的紧缺也由之而生。数字出版编辑人才匮乏成为制约行业发展的因

素之一，其培养问题受到政府主管部门、企业、学界的高度重视，寻求科学合理

的培养之道迫在眉睫。本文正是基于这种背景下着力于数字出版编辑人才的培养

问题研究。

研究数字出版编辑人才的培养具有重要意义。首先，数字出版编辑人才的培

养内容逐步具象化，探寻人才所需的知识能力，有利于发现当今人才培养存在的

问题。其次，明确知识能力的具体内容，不仅有利于构建数字出版编辑人才的知

识能力结构体系，制订与之相适应的培养策略，还能为更多后续研究提供新视

角。

目前多数相关研究都从经验总结、比较研究等定性研究方法入手。本文的创

新之处在于，一是运用定量分析方法，对前程无忧网上数字出版编辑的招聘启事

进行编码分析，依此构建数字出版编辑人才的知识能力结构体系；二是根据知识

能力结构体系的具体内容，研究数字出版各方如何针对编辑人才的知识能力结构

发挥效用。

本文通过定量统计，分析数字出版编辑人才的需求特点，接着从知识结构、

能力结构和非智力因素三方面，构建了数字出版编辑人才知识能力结构体系，从

而提出优秀的数字出版编辑人才应拥有复合型的知识结构、综合的能力层次和稳

定的非智力因素。同时，结合目前我国数字出版编辑人才的培养现状及问题，借

鉴欧美的数字出版教育方式，力图找到切合我国实际的数字出版编辑人才培养策

略。

全文分为七章。第一章是绪论，介绍研究背景及意义、概念界定、相关研究

综述、研究方法与研究框架、创新之处。第二章是研究方法及设计，对本文所采

用的定量分析方法进行说明，包括样本和分析单位、编码结构和过程、信度检

测。第三章对当前我国数字出版编辑人才的需求特点进行分析，包括需求城市范

围、需求企业性质、需求职位类型。第四章构建数字出版编辑人才知识能力结构

体系，并对其具体内容进行分析，包括知识结构、能力结构和非智力因素三方

面，并提出知识能力结构体系的融合是复合型的编辑人才。第五章分析我国数字

出版编辑人才的现状及问题，从国内企业的人才培养和高校数字出版教育两方面

入手，并借鉴欧美数字出版教育的启示。第六章结合知识能力结构体系的具体内

容，制订我国数字出版编辑人才的培养策略。第七章是结语。

数字出版编辑人才的培养应紧密联系产业人才需求，通过对招聘启事进行定

量分析，厘清数字出版编辑人才的知识能力结构体系，这为制订科学、合理、有

效的培养方案提供新思路。

关键词：数字出版编辑人才培养知识结构能力结构

ABSTRACT

With more and more consumption on the new media, the market of Digital

Publishing will be transformed from the resource expansion to the value expansion. As

the prospect of the development of Digital Publishing is self-evident, many enterprises

of different size and nature get into the industry, accompanied by the shortage of talents.

The personnel training of Digital Publishing editors is highly valued by the government

departments, business and academic circle, and the scientific and rational way of

development is imminent. Based on this context, the paper focuses on the cultivation of

Digital Publishing editors in China.

The research of the specific training content to the Digital Publishing editing talents

is of great significance. First of all, the cultivation content of Digital Publishing editorial

talents becomes concrete gradually, and the exploration of the required knowledge and

ability to the professional editors of Digital Publishing will help to find the training

problems of today. Secondly, a clear understanding of the specific content of what the

Digital Publishing professionals need will not only help to build the system of

knowledge and ability structure of Digital Publishing editor and develop the

corresponding training strategy, but also provide a new perspective for more follow-up

studies.

At present, most relevant studies learned with qualitative research methods like

experience summary and comparative studies. The innovation of this paper is as follows.

First is the use of quantitative methods. It encodes the content of the recruitment notices

for Digital Publishing editor on www.51job.com, and then goes to build the system of

knowledge and ability structure of Digital Publishing editors; second, based on the

specific content of the system of knowledge and ability structure, it studies how each

party of Digital Publishing effectively takes advantage of the system of knowledge and

ability structure.

In this paper, with quantitative analysis, it builds the system of knowledge and ability

structure of Digital Publishing editorial talents from three aspects, which are knowledge

structure, ability structure, and non-intellectual factors, and then puts forward that

excellent Digital Publishing editors should possess compound knowledge structure,

integrative ability level and stable non-intellectual factors. At the same time, combined

with the current situation and problems in China's training of Digital Publishing editors,

and through learning from western education of Digital Publishing, it tries to find the

training strategy of Digital Publishing editing that is practical enough in China.

The paper is divided into seven chapters. Chapter 1 is the introduction, which

introduces the research background and significance, concept definition, research

review, research methodology and framework, and innovations. Chapter 2 is the

research methodology and design. It illustrates the quantitative analysis used in the

paper, including sample and analysis unit, coding structure and process, and reliability

testing. Chapter 3 analyzes the characteristics of the demand of current Chinese Digital

III

Publishing editors, including the range of demanded city, the nature of demanded

business, and the type of demanded job. Chapter 4 constructs the system of knowledge

and ability structure of Digital Publishing editors, and analyzes its specific content,

including three aspects which are knowledge structure, ability structure, and non-

intellectual factors, and proposed that the compound editorial talents who integrate the

knowledge and ability structure are needed. Chapter 5 analyzes the status and issues of

domestic Digital Publishing editing talents, and starts with personnel training of

domestic enterprises as well as college education of Digital Publishing, and also learns

from the inspiration in European and American Digital Publishing education. Chapter 6

formulates the training strategy for our Digital Publishing editors, it analyzes from 3

aspects respectively, which are defining and perfecting knowledge structure, increasing

capacity training methods, and strengthening the non-intellectual factors. Chapter 7 is

the conclusion.

The training strategy for Digital Publishing editing should be closely linked with the

needs of industry professionals. Through the quantitative analysis of recruitment notices,

it will clarify the system of knowledge and ability structure of Digital Publishing editors,

which is important to establish scientific, rational and effective training project.

Key Word: Digital Publishing ,Editor,Cultivation, Knowledge

Structure,Ability Structure

中文摘要

ABSTRACT

第一章绪论..................................................................................................................... 1

§1.1 研究背景及意义............................................................................................. 1

§1.1.1 数字出版市场从资源扩张变成价值扩大...........................................1

§1.1.2 数字出版编辑人才的培养内容具象化...............................................2

§1.1.3 复合型人才的定量研究.......................................................................2

§1.2 概念界定——数字出版与数字出版编辑人才............................................. 3

§1.3 相关研究综述................................................................................................. 4

§1.3.1 国内研究现状.......................................................................................5

§1.3.2 国外研究现状.......................................................................................7

§1.3.3 研究现状评价与不足之处...................................................................8

§1.4 研究方法与研究框架..................................................................................... 9

§1.4.1 研究方法...............................................................................................9

§1.4.2 研究框架.............................................................................................10

§1.5 创新之处....................................................................................................... 11

§1.5.1 方法创新——定量分析法.................................................................11

§1.5.2 内容创新——分析知识能力结构的具体内容.................................12

第二章研究方法及设计............................................................................................... 13

§2.1 样本和分析单位........................................................................................... 13

§2.1.1 目标媒体............................................................................................13

§2.1.2 时间选取............................................................................................13

§2.1.3 抽样方法和分析单位........................................................................13

§2.2 编码结构和过程.......................................................................................... 14

§2.2.1 编码结构............................................................................................14

§2.2.2 编码过程............................................................................................16

§2.3 信度检测...................................................................................................... 17

第三章当前我国数字出版编辑人才需求特点分析................................................... 19

§3.1 需求城市范围扩大....................................................................................... 19

§3.2 需求企业呈现多元化趋势........................................................................... 20

§3.3 需求职位类型增加....................................................................................... 21

§3.4 本章小结....................................................................................................... 22

第四章数字出版编辑人才知识能力结构体系分析................................................... 24

§4.1 构建数字出版编辑人才知识能力结构体系............................................... 24

§4.2 数字出版编辑人才的知识结构................................................................... 26

§4.2.1 知识结构............................................................................................26

§4.2.2 数字出版编辑人才知识结构具体内容............................................27

§4.3 数字出版编辑人才的能力结构................................................................... 31

§4.3.1 能力结构............................................................................................31

§4.3.2 数字出版编辑人才能力结构具体内容............................................32

§4.4 数字出版编辑人才的非智力因素............................................................... 33

§4.4.1 非智力因素........................................................................................33

§4.4.2 数字出版编辑人才非智力因素具体内容........................................34

§4.5 知识能力结构体系的融合——复合型编辑人才....................................... 35

§4.5.1 知识复合型........................................................................................35

§4.5.2 能力综合型........................................................................................38

§4.5.3 非智力因素稳定型............................................................................40

§4.6 本章小结....................................................................................................... 40

第五章我国数字出版编辑人才培养的现状及问题分析........................................... 42

§5.1 国内企业的数字出版编辑人才培养.......................................................... 42

§5.1.1 对人才的知识能力要求不够明确....................................................42

§5.1.2 复合型编辑人才较匮乏....................................................................45

§5.1.3 继续培养机制不够成熟....................................................................46

§5.2 国内高校的数字出版教育.......................................................................... 47

§5.2.1 知识结构仍有欠缺............................................................................49

§5.2.2 能力培养方式发挥效用不大............................................................52

§5.2.3 非智力因素教育薄弱........................................................................53

§5.3 欧美数字出版教育的启示.......................................................................... 53

§5.3.1 培养目标紧扣行业............................................................................54

§5.3.2 知识结构课程设置较为合理............................................................54

§5.3.3 注重在实践中培养相关能力............................................................55

§5.3.4 给我国数字出版编辑人才培养的启示............................................56

§5.4 本章小结...................................................................................................... 56

第六章我国数字出版编辑人才的培养对策............................................................... 58

§6.1 明确数字出版编辑人才的知识结构具体内容，充实和完善编辑人才的知

识结构...................................................................................................................... 58

§6.1.1 制订科学合理的教学方案................................................................58

§6.1.2 建立企业人才智库............................................................................59

§6.1.3 完善职业资格培训机制....................................................................60

§6.2 增加数字出版编辑人才的能力实训方式，拓宽人才的能力实训渠道.. 61

§6.2.1 “企企”联合的方式........................................................................61

§6.2.2 “校企”联合的方式........................................................................62

§6.2.3 “政企”联合的方式........................................................................64

§6.3 加强数字出版编辑人才非智力因素的培养.............................................. 64

§6.3.1 培养人才的团队精神........................................................................64

§6.3.2 增强人才的企业归属感....................................................................65

§6.4 本章小结...................................................................................................... 66

第七章结语................................................................................................................... 67

参考文献......................................................................................................................... 68

附录一编码含义及记录方式....................................................................................... 70

附录二企业访谈笔录................................................................................................... 75

附录三前程无忧“编辑”类职位招聘信息编码表（附光盘）............................... 81

附录四前程无忧“编辑”类职位招聘信息编码信度检测样本及检验表（附光

盘）................................................................................................................................. 81

附录五前程无忧“编辑”类职位招聘信息样本（附光盘）................................... 81

在读期间公开发表的论文和承担科研项目及取得成果............................................. 82

致谢................................................................................................................................. 83

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摘要：

I摘要随着人们对新媒体的消费日益增多，数字出版市场将从资源扩张变成价值扩大，数字出版的发展前景不言而喻，正因如此，很多不同规模和性质的企业进入该行业，人才的紧缺也由之而生。数字出版编辑人才匮乏成为制约行业发展的因素之一，其培养问题受到政府主管部门、企业、学界的高度重视，寻求科学合理的培养之道迫在眉睫。本文正是基于这种背景下着力于数字出版编辑人才的培养问题研究。研究数字出版编辑人才的培养具有重要意义。首先，数字出版编辑人才的培养内容逐步具象化，探寻人才所需的知识能力，有利于发现当今人才培养存在的问题。其次，明确知识能力的具体内容，不仅有利于构建数字出版编辑人才的知识能力结构体系，制订与之相适应的...

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