XX营销策划书

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3.0 赵德峰 2025-01-09 4 4 52.92KB 7 页 10积分

目　录
目　录..................................................................................................................................................I
1环境分析.......................................................................................................................................1
1.1 易感人群...........................................................................................................................1
1.2 感冒时间...........................................................................................................................1
2市场调查.......................................................................................................................................1
2.1 问卷调查...........................................................................................................................1
2.2 采访...................................................................................................................................1
3影响消费者购买的行为分析.......................................................................................................2
3.1 购买偏好...........................................................................................................................2
3.2 购买力...............................................................................................................................2
3.3 购买条件...........................................................................................................................2
4定位...............................................................................................................................................3
4.1 999 感冒灵颗粒是中西结合药的典范............................................................................3
4.2 999 感冒灵与治感冒单纯的西药和单纯的中药相比优势何在？...............................3
4.3 999 感冒灵是如何治感冒的？........................................................................................3
4.4 中医将感冒分为风寒和风热两型，999 感冒灵对哪一型病人适用？.......................3
4.5 999 感冒灵主治................................................................................................................3
5竞争对手.......................................................................................................................................4
5.1 主要对手...........................................................................................................................4
5.2 潜在对手...........................................................................................................................4
5.3 直接对手...........................................................................................................................4
6营销战略.......................................................................................................................................4
6.1 广告...................................................................................................................................4
6.2 销售策略：差异化销售...................................................................................................5
6.3 售后服务：真诚服务.......................................................................................................5
7总结...............................................................................................................................................6

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