APP创业计划书

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侵权投诉

一、执行总结

1.1 公司描述·············································11.1.1

公司简介·····················································11.1.2

公司组织结构····················································11.1.3

公司战略目标··················································21.1.4

企业文化·····················································31.2

项目及产品服务介绍··········································31.2.1 产品服

务·················································31.2.2

技术描述················································3

电子商务类型技术描述····································3

地方门户类型技术描述····································4

服务行业类型技术描述····································5

产品展示类型技术描述····································61.2.3

盈利模式介绍·············································7

1.3 商业模式及盈利预测··········································7

二、产业背景·······················································8

三、APP 市场分析

3.1 微观环境分析···············································8

3.1.1 竞争对手分析···········································8

3.1.2 消费者分析············································8

3.2 宏观环境分析···············································8

3.2.1 市场经济发展··········································8

3.2.2 网络技术发展 ··········································9

3.3 优劣势分析·················································9

3.4 结论·······················································9

四、竞争分析

4.1 竞争描述····················································9

4.2 产品进入目标市场分析·······································10

4.3 主要竞争对手情况···········································10

5.4 产品竞争··················································10

4.5 价格特点分析···············································11

4.6 APP 项目 SWOT 分析········································12

五、营销策略

5.1 市场定位···················································13

5.2 4P 分析····················································13

六、团队管理······················································15

6.1 公司组织结构················································15

6.2 公司职员架构················································16

七、融资··························································16

八、财务

8.1 财务状况分析···············································17

8.2 投入预算···················································17

8.3 收益预算···················································17

九、风险及应对策略

9.1 财务风险···················································18

9.2 市场风险···················································18

9.3 技术风险···················································18

9.4 管理风险···················································18

9.5 经营风险···················································19

9.6 用户风险···················································19

第一章执行总结

在移动互联网高速发展时期，APP 软件开发已然是时代发展的必然趋势，众

企业纷纷睁开慧眼将目光聚焦在 APP 营销上，另一方面也是移动智能化年代的

必然。由于智能时代带来对传统行业的冲击，单纯的门户商店在市场竞争的大环

境下已经越来越显现出一种疲软的状态。实体店在网络时代已经极大的不能够满

足消费者的需求。因此，APP 公司前景也愈加可观！

随着智能手机的普及，带来新兴产品 APP 客户端的问世，APP 应用一经面

世，越来越多的企业及个人便意识到 APP 营销价值的重要性！

我公司一致认为，作为新入这个行业的创业团队，应该“广撒网，重点捕

捞”。即着重从门户商店入手，先让客户挣到更多的利润，从而占有此类市场的

份额。

我们都知道，国内的实体店多且繁杂。并且绝大多数的实体店都是千篇一律

不具有特别区分于其他实体店的特性，企业要想脱颖而出，必然要把网络这一

关键环境因素考虑在企业经营当中，而 APP 正是顺应这种大的宏观环境，为企

业量身定做的拓展方案。必将占有未来市场！

1.1 公司描述

1.1.1 公司简介

**软件有限公司，创建于2014 年，成立以来，我们公司时刻关注着软

件市场的需求，把开发适合安阳中小企业的行业软件为目的，满足不同企

业的需求。**软件有限公司是一家专门从事企业软件的设计、开发和销售的

企业。公司拥有完整的团队、先进的开发技术、领先的设计理念及高效的管理

模式。意在为用户提供"高效易用、设计精美、安全、易扩展"的优质产品。公

司团队，由一批志同道合、富有行业经验的成员组成；团队中，从软件开发

项目的需求调研、分析、设计，到架构设计、编码开发、测试，到对用户的安

装、培训和正式使用的实施，都有相关的专业人员来完成。专业、高效的团队

能保障用户的目标在规定时间内，低成本、安全、优质的实现。

技术优势：可根据客户需求及客户自身情况，提供不同介入程度的支撑服

务，帮助客户达成目标、实现最终共赢价值。

服务承诺:诚实守信恪守承诺，承诺给客户的东西，一定会做到，而且

做到最好，立身客户，为客户提供最适合最优质的服务，及时反馈，保障运行，

软件交付后，客户反馈问题之后，我们会快速反应，立即组织人力解决，维护

客户权益。

1.1.2 公司组织结构

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