The suggestions of Shanghai North Bund International Cruise Terminal Economic development

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ThesuggestionsofShanghaiNorthBund

InternationalCruiseTerminalEconomic

development

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Abstract

Cruisetravelhasalreadybeenamatureproductinwesterncountries.InChina,

theproductisjustabouttolaunch,andShanghaiisbuildingthecruiseterminal.

Thereareonlyafewcruisepiersinourcountry,andShanghaiNorthBundis

one  of  them.  This  paper compared  the cruise  economy  between developed

cruisecitiesandShanghai.WhenShanghaiNorthBundcruiseeconomyisatits

initialstage,weneedtoanalyzetheopportunitiesandchallengeswefacenow,

andfurthertosuggestthestrategiesforthecomingyears.

Thepaperstudiesandanalyzesallsortsofchallengesandopportunities,and

givessomesuggestionstofuturedevelopmentinthefollowingsections.Inthe

firstsection,thearticleintroduceshowthecruiseterminalimpulselocalfinance

development.Inthesecondsection,thepaperstatesofShanghaiNorthBundvs.

othercruiseterminal.Theopportunitiesandchallengesencounterareintroduced

in  the third  part. And  some strategies  are provided in  the  fourth  part. The

conclusionisembracedinthefifthsection.Itmightbehelpfultothefutureof

theChinesecruisetrade.

Keywords:NorthBund;cruiseeconomy;strategy

摘要

邮轮旅游在国外已经是一个成熟的行业。我国的邮轮行业刚刚起步，上海

的北外滩邮轮码头目前还在建设中，它也是中国建设的为数不多几个邮轮

码头之一。本文从邮轮城市的经济收益对比入手，指出上海的邮轮经济尚

在萌芽阶段，分析上海北外滩码头所面临的机遇与挑战，并以此提出今后

发展的策略。



本文分五大部分,第一部分简述邮轮码头对经济推动作用的介绍，第二部

分叙述上海北外滩邮轮与国外成熟运作的邮轮码头经济收益对比，第三部

分详细分析上海北外滩码头所面临的机遇与挑战，第四部分就前文所提出

的机遇和挑战，简单提出几点关于上海北外滩邮轮城今后发展策略，以增

加新的经济增长点，第五部分总结全文。

关键词:北外滩、邮轮经济、策略

TableofContents

Acknowledgements

Abstract

摘要

iii



1. Introduce Cruise Terminal  for  local  finance  development

2. Shanghai  North  Bund  vs.  other  cruise  terminal

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摘要：

The suggestions of Shanghai North BundInternational Cruise Terminal Economicdevelopment AbstractCruise travel has already been a mature product in western countries. In China,the product is just about to launch, and Shanghai is building the cruise terminal.There are only a few cruise piers in ...

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